Blog

MAINTAINING A NATIONWIDE PRESENCE ON A LIMITED BUDGET

Small companies that are looking to increase their market share by appealing to consumers across the country rather than in one single geographical location face a number of obstacles that they will need to be overcome before they can achieve their goal. In order to negotiate these obstacles without falling by the wayside, it will

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INCREASING TURNOVER WHILE REDUCING RUNNING COSTS

It may sound like an impossibility, the holy grail of marketing gurus perhaps, but contrary to popular belief, it is entirely possible to increase the turnover of your company at the same time as reducing your overall operating costs. It is no easy feat but by thinking outside of the box and taking full advantage

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WHY THE TELEPHONE IS STILL THE MOST IMPORTANT BUSINESS TOOL

Technological advances continue to shape and mould the world of business, but few technologies, if any at all, have made anywhere near the impact on the way we do business that the humble telephone – now the feature-laden smartphone – has. It could, of course, be argued that technologies such as the internet have increased

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AM I SPEAKING WITH A HUMAN?

Robots performing human tasks are all the rage these days. The day-to-day headlines are full of stories about new applications for AI, warnings against autonomous weapons and stories about robots taking people’s jobs. With so many sensational stories in the news, it’s easy to imagine a not-so-distant future in which robots are able to perform

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PHONE ETIQUETTE: BE A BETTER LISTENER

If you spend a significant amount of time on the phone each day, one of the first things you realise is how difficult it can be to keep up with the demands of maintaining a positive attitude, treating each call like it’s your first and, above all, coaxing the person on the other line toward

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CRAFTING YOUR VOICE ON THE PHONE

When you spend as much time on the phone as we do, it doesn’t take long to realise just how important the quality of your voice is to the work you do. The wrong tone or words delivered at the wrong time can derail the entire call. And when every call counts, a derailment can

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B2B MARKETING STRATEGIES THAT DRIVE INBOUND CALLS

This is great news from a B2B marketer’s perspective, though somewhat worryingly, an equally high percentage of B2B marketers are unable to explain which marketing strategies they use are delivering the greatest number of inbound calls. In fact, many marketers have confessed to not even possessing a B2B marketing strategy at all. According to leading

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