Blog

WHY THE TELEPHONE IS STILL THE MOST IMPORTANT BUSINESS TOOL

Technological advances continue to shape and mould the world of business, but few technologies, if any at all, have made anywhere near the impact on the way we do business that the humble telephone – now the feature-laden smartphone – has. It could, of course, be argued that technologies such as the internet have increased

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AM I SPEAKING WITH A HUMAN?

Robots performing human tasks are all the rage these days. The day-to-day headlines are full of stories about new applications for AI, warnings against autonomous weapons and stories about robots taking people’s jobs. With so many sensational stories in the news, it’s easy to imagine a not-so-distant future in which robots are able to perform

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PHONE ETIQUETTE: BE A BETTER LISTENER

If you spend a significant amount of time on the phone each day, one of the first things you realise is how difficult it can be to keep up with the demands of maintaining a positive attitude, treating each call like it’s your first and, above all, coaxing the person on the other line toward

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CRAFTING YOUR VOICE ON THE PHONE

When you spend as much time on the phone as we do, it doesn’t take long to realise just how important the quality of your voice is to the work you do. The wrong tone or words delivered at the wrong time can derail the entire call. And when every call counts, a derailment can

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B2B MARKETING STRATEGIES THAT DRIVE INBOUND CALLS

This is great news from a B2B marketer’s perspective, though somewhat worryingly, an equally high percentage of B2B marketers are unable to explain which marketing strategies they use are delivering the greatest number of inbound calls. In fact, many marketers have confessed to not even possessing a B2B marketing strategy at all. According to leading

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Knowing When to Outsource and When to In-house

Outsourcing is certainly nothing new. The term itself was born back in the 1970s, when the trend of sending less-than-essential processes to third parties was on the rise. And it’s not as if no outsourcing happened prior to that. It’s just that there wasn’t a handy buzzword with which to describe the process. But there’s

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